HomeE-commerce5 Content material Advertising and marketing Concepts for April 2024

5 Content material Advertising and marketing Concepts for April 2024

In April 2024, content material entrepreneurs can faucet into actions and area of interest holidays whereas introducing their merchandise.

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Content material advertising and marketing is creating, publishing, and selling content material — articles, podcasts, movies — to draw, have interaction, and retain customers.

Content material is the muse for SEO and lifecycle and social media advertising and marketing. It depends on reciprocity: Present one thing of worth, and readers will reciprocate by buying in your on-line retailer.

Listed here are 5 content material advertising and marketing concepts your corporation can use for April 2024.

Join Actions and Merchandise

Photo of hikers on the Camino de Santiago from the REI blog

REI’s weblog consists of posts that learn like {a magazine} characteristic while selling the merchandise the corporate sells.

REI, the out of doors attire and kit retailer, revealed an article known as “The way to Hike the Camino de Santiago” in January 2024. 

The article reads like an journey journal, with an summary of the path’s historical past and helpful details about making the journey. This piece might seem in search outcomes in regards to the Camino de Santiago or be featured in REI’s publication. 

The publish, nevertheless, goes additional. It features a part about what to pack for the journey and hyperlinks to a number of of REI’s merchandise. The part is sensible within the article’s context, gives further worth to the reader, and helps REI promote.

On your firm’s April content material advertising and marketing, describe an exercise your prospects are seemingly excited by. Mix good, magazine-style writing with smart product hyperlinks.

Nationwide Welding Month

Photo of a person weldingPhoto of a person welding

Nationwide Welding Month is a chance to achieve blue-collar readers.

April 2024 is Nationwide Welding Month. The American Welding Society established the event to remind us how essential welding is in our every day lives and to name consideration to the scarcity of expert welders.

Admittedly, articles about Nationwide Welding Month is not going to work for each ecommerce store. Nonetheless, it’s a chance for the precise service provider to achieve an viewers of blue-collar staff and well-funded do-it-yourselfers.

Potential article titles embody:

  • “The Way forward for Welding. Tendencies and Applied sciences,”
  • “Careers in Welding: Alternatives and Challenges,”
  • “Important Gear for Each Welder.”

Purpose for content material to share through an e-mail publication or social media, however don’t overlook to publish it in your retailer’s web site for search engine marketing.

Nationwide Automobile Care Month

April 2024 can also be Nationwide Automobile Care Month. It’s a chance to publish automobile-related content material even for seemingly unrelated merchandise.

Take, for instance, “Mr Eric Bana’s High 5 Basic Automobiles,” an interview on Mr Porter’s weblog revealed throughout Nationwide Automobile Care Month in 2016 with the actor, automotive fanatic, and occasional race driver.

Screenshot of Mr Porter's blog post with a rare car.Screenshot of Mr Porter's blog post with a rare car.

Mr Porter sells males’s clothes, however its on-line journal options all kinds of subjects, together with vehicles.

An analogous article might embody the favourite vehicles of your founders or prime prospects. One other might pair vehicles with the merchandise your retailer carries. 

Think about an internet wine membership with an article titled “If Brunellos Have been Sports activities Automobiles, These 5 Are Ferraris.”

Nationwide Burrito Day 

April 4, 2024, is Nationwide Burrito Day. The pseudo-holiday celebrates the ever present Mexican-American dish. 

Conventional burritos are skinny and easy, full of meat, cheese, and little else. However in America burritos are sometimes large with various components. 

For instance, Iguanas restaurant in San Jose, Calf., makes a five-pound beast known as the “Burritozilla” that might feed a household of 4. And Higher Houses & Gardens revealed a recipe for “Pad Thai Rooster Burritos,” demonstrating the range.

Screenshot of a promotion for the Burritozilla from the Iguanas restaurant in San Jose, Calf.Screenshot of a promotion for the Burritozilla from the Iguanas restaurant in San Jose, Calf.

At 5 kilos and 18 inches, Burritozilla might feed a household of 4.

The pliability of burritos might present compelling content material for your corporation. Listed here are a number of examples.

  • Kitchen provide store: “Secret Elements behind Genuine Mexican Burritos.”
  • On-line attire boutique: “Fiesta Trend Necessities for Nationwide Burrito Day.”
  • Baggage service provider: “Greatest Locations for Burrito Lovers.”
  • On-line toy retailer: “Burrito-themed Video games for the Entire Household.”

Nationwide Handmade Day 

Photo of a person knittingPhoto of a person knitting

Nationwide Handmade Day happens on the primary Saturday in April.

The craftsperson Amy Bierstadt created Nationwide Handmade Day in 2017 to acknowledge the work and love that goes into distinctive, one-of-a-kind objects.

The celebration — on the primary Saturday in April, the sixth in 2024 — suits retailers promoting kits, instruments, and handicrafts. Content material examples embody patterns, blueprints, tutorials, recipes, and plenty of extra do-it-yourself merchandise.  

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