HomeE-commerce5 Content material Advertising Concepts for March 2024

5 Content material Advertising Concepts for March 2024

Content material advertising and marketing in March 2024 can transcend St. Patrick’s Day and school basketball. As a substitute, entrepreneurs might concentrate on puppies, different types of “March Insanity,” the time change, spring health, and do-it-yourself crafts.

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Content material advertising and marketing is the act of making, sharing, and selling content material similar to weblog posts, movies, or podcasts to draw, have interaction, and retain buyers. Content material advertising and marketing generally is a key a part of SEO, lifecycle advertising and marketing, and buyer loyalty.

What follows are 5 content material advertising and marketing concepts your corporation can use in March 2024.

Nationwide Pet Day

If content material advertising and marketing is about attraction, Nationwide Pet Day on March 23, 2024, could be among the best subjects. Puppies are enjoyable, cute, and lovable.

Photo of three brown puppies

Puppies are so cute they entice prospects, which is among the principal objectives of content material advertising and marketing.

Like many “greeting card” holidays, Nationwide Pet Day’s origins are unclear. Nonetheless, the American Kennel Membership and quite a few animal advocacy teams assist the occasion.

On-line outlets promoting pet merchandise can have essentially the most alternative to publish Nationwide Pet Day weblog posts, podcasts, and the like. Nonetheless, all types of ecommerce companies can produce pet posts. Listed below are a couple of examples.

  • On-line used bookseller: “10 High Puppies from Fantasy Literature.”
  • Backyard provide retailer: “How one can Develop a Pet-friendly Backyard.”
  • Web digital camera store: “How Your Pup Can Assist Construct an Instagram Following.”

March Insanity however Not Basketball

Photo of a basketball with an X on it.Photo of a basketball with an X on it.

“March Insanity” content material doesn’t must be about basketball.

Ecommerce content material entrepreneurs can take some liberty with “March Insanity” and concentrate on “mad” actions that don’t embrace school basketball.

For these articles, body the merchandise your retailer sells or the consumers it serves as some type of “March Insanity.” Listed below are a couple of examples.

  • Film memorabilia service provider: “March Film Insanity: 10 Greatest Motion pictures Ever Launched in March.”
  • Ladies’s attire boutique: “March Style Insanity: 10 Spring Outfits to Up Your Relationship Sport.”
  • On-line Toy Retailer: “March Insanity: High 25 Toys Proper Now.”

Daylight Saving Time

AI-generated image of Ben FranklinAI-generated image of Ben Franklin

Ben Franklin was among the many first to suggest daylight saving time.

On March 10, 2024, the clocks in the USA will spring ahead for daylight saving time. Searches on Google for the time period will soar in early March.

Entrepreneurs can use the heightened curiosity to supply content material associated to the time cost.

The purpose is to not create a gross sales pitch however reasonably to supply participating, instructional, or useful content material related to the merchandise bought and the trade served.

Listed below are a couple of instance article titles.

  • Workwear retailer: “The Final Information to Spring Workwear.”
  • Artwork provide boutique: “Spring Artwork Initiatives Impressed by Longer Days.”
  • On-line recreation cease: “Adjusting Your Play Schedule round Daylight Saving Time.”

One other angle may very well be historic or political. For instance, a uncommon guide service provider might publish an essay concerning the historical past of daylight financial savings time and the way it impacted America’s development. The essay would possibly point out a number of uncommon books on the subject, making the connection from content material to merchandise.

Spring into Health

Photo of a male hikingPhoto of a male hiking

Spring health generally is a good content material advertising and marketing alternative.

Jay Baer’s guide, “Youtility: Why Good Advertising Is about Assist Not Hype,” was revealed in 2013 however stays related for content material advertising and marketing.

One in all Baer’s ideas within the guide was that content material advertising and marketing works finest when it assists the marketer’s viewers to attain a purpose or resolution.

“Spring into health” may very well be a March 2024 content material advertising and marketing concept that does what Baer beneficial. Shops that promote merchandise associated to well being, health, getting outdoor, journey, or comparable wholesome habits can create content material that teaches, engages, and finally aids their readers.

Nationwide Craft Month

Photo of yarn in a basketPhoto of yarn in a basket

Artful content material in March might embrace profiles of a retailer’s prospects.

March is Nationwide Craft Month within the U.S. The occasion emphasizes the broad vary of crafts people would possibly take part in.

Nationwide Craft Month generally is a good alternative for content material entrepreneurs to showcase prospects. Begin in February by figuring out and interviewing prospects who’ve used the merchandise a retailer sells to construct a venture. Then, profile these prospects all through March.

These efforts mix good content material with word-of-mouth advertising and marketing since each featured buyer will doubtless share and promote the profile to their household and mates.

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