HomeE-commerceBrightland’s Founder Needed Customers To Strive Good Olive Oil (2024)

Brightland’s Founder Needed Customers To Strive Good Olive Oil (2024)


Brightland is often cited as a direct-to-consumer success story. In beneath 5 years, Brightland’s photogenic olive oil bottles haven’t solely develop into a success on social media, but in addition with meals editors, and even Oprah herself.

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Founder Aishwarya Iyer by no means anticipated to enter the meals business. She had constructed her profession in magnificence, tech, and startups doing PR and communications. “I by no means thought that I might construct a enterprise in meals and I by no means thought I might truly be an entrepreneur,” she says.

Aishwarya grew up in a household of house cooks, however it wasn’t till she rediscovered cooking as an grownup that she grew to become obsessive about olive oil: the way it tastes, the way it’s made, and the historical past behind it. 

She seen how complicated it’s for a lot of grocery customers to distinguish olive oils. “There’s obtained to be one thing right here the place we will construct a model that individuals really feel actually excited by and folks need to put it out on their countertop,” Aishwarya says.

Right here’s what Aishwarya did to create one of many most-loved olive oil manufacturers and the way she’s expanded the product line to incorporate honeys and vinegars.




Taking a threat and displaying herself compassion

Aishwarya was apprehensive at first about beginning Brightland as a result of she didn’t have a background in meals or an MBA. However finally, she determined to be compassionate with herself and take heed to the “internal little one” that helped steer her towards pursuing her ardour for meals.

She additionally obtained comfy with redefining success and the dangers concerned with entrepreneurship. Her pondering was Brightland “might both flip into one thing large or perhaps I can promote a thousand bottles in eight months and I will be actually happy with myself.”

Four Brightland white olive oil bottles with bright graphics on a counter against red tile.
Brightland’s white-coated bottles had been designed to not solely look good on a kitchen counter, but in addition to guard the olive oil inside from mild publicity. Brightland

Studying concerning the olive oil business

Earlier than she launched her olive oil, Aishwarya took lessons on the UC Davis Olive Heart. She needed to be educated on what made olive oil. And, to study concerning the native olive oil business, she spoke to small, family-run farms round California. 

That’s how she discovered most individuals didn’t know what good olive oil tasted like, as a result of most olive oils on the grocery retailer are pretty outdated. The olive oil most shoppers had been used to, “might not have the brilliant tasting notes that an actual recent additional virgin olive oil truly has,” Aishwarya says.

The belief olive oil didn’t need to style impartial helped Aishwarya hone in on the product she needed to deliver to market. She describes Brightland olive oil as, “actually pungent, peppery, and grassy, and it tastes like one thing that is alive.”

Increasing the product line

Brightland introduced its mission of making recent, great-tasting pantry staples and dealing with high-integrity, small farms to create new merchandise as nicely. The corporate discovered honey and vinegar producers within the US to enrich its current olive oils. And Brightland put a brand new spin on its hero product by making a pizza oil that Aishwarya says it could’t preserve in inventory.

She explains the important thing to Brightland’s success has been forging its personal path and tuning out the noise about when and tips on how to develop. “I did not have a look at what different entrepreneurs who had been forward of me had been doing,” she says. “I am an enormous believer that silence and stillness truly give readability.”

Brightland bottles of olive oil, honey, and vinegars arranged on table against a fuchsia background.
As a substitute of embracing minimalist design traits, Aishwarya paid tribute to her Indian heritage with vivid colours and maximalism in Brightland packaging. Brightland

To study extra about Aishwarya’s journey to turning into an entrepreneur, take heed to her full interview on Shopify Masters.



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