As we transfer by 2024, the cellular media panorama is exhibiting exceptional restoration, with vital implications for the affiliate marketing online trade. A current information launch from The AppsFlyer Efficiency Index reveals that advertising and marketing budgets are on the rise, growing by 18%, whereas almost 60% of the highest media sources are seeing higher funding. Nonetheless, a more in-depth look reveals a story of two industries—gaming and non-gaming apps are experiencing very totally different outcomes.

Non-Gaming Media Surge Leads the Manner

In line with the newly launched Version 17 of The AppsFlyer Efficiency Index, non-gaming media investments have performed a crucial position in driving market progress. The primary half of 2024 marked a pointy restoration for a lot of media sources, with app set up advert spend growing by 18% year-over-year. Remarkably, non-gaming apps led this surge, having fun with a 23% increase in funding. Android apps noticed a 25% rise in spending, whereas iOS apps adopted with a 21% enhance. In distinction, gaming apps solely noticed a modest 4% rise in funding, with slight good points of 5% on Android and three% on iOS.

Out of the highest 10 media sources, seven noticed elevated investments from non-gaming advertisers in H1 of 2024 in comparison with H1 of the earlier yr. This progress is a transparent sign that non-gaming verticals are bouncing again extra rapidly, pushed by sectors corresponding to retail, fintech, and leisure, the place the cellular channel continues to develop its attain.

Gaming Struggles to Hold Up

Whereas the non-gaming sector is prospering, the gaming vertical tells a extra complicated story. Regardless of a 4% rise in investments, gaming apps stay underneath stress, with progress concentrated in informal sport genres. Hypercasual and midcore video games, as soon as dominant out there, are seeing declines. The gaming trade has been sluggish to recuperate, as studios proceed to face challenges in securing new investments, notably in a funding surroundings that is still unsure.

Nonetheless, all shouldn’t be misplaced for gaming associates. The AppsFlyer Efficiency Index presents essential insights for entrepreneurs trying to make data-driven choices. With new options like filtering by media supply, it’s simpler than ever to know which channels are performing greatest for person acquisition and remarketing in gaming and non-gaming classes alike.

Affiliate Entrepreneurs: Find out how to Navigate 2024’s Cell Media Developments

For affiliate entrepreneurs, these findings provide a roadmap for strategic planning. The expansion in non-gaming media spend signifies that associates working with advertisers on this area ought to seize the chance to develop partnerships and capitalize on elevated budgets. However, whereas gaming associates could also be dealing with a slower restoration, the information suggests a cautious however optimistic outlook, notably for informal gaming advertisers.

What’s Subsequent?

Because the cellular media panorama evolves, associates should keep agile, adapting to shifts in each gaming and non-gaming sectors. With advertising and marketing budgets on the rise and cellular engagement persevering with to develop, the alternatives in 2024 are huge. Whether or not you’re targeted on gaming or non-gaming, staying knowledgeable with data-backed insights shall be key to thriving on this ever-changing market.

The AppsFlyer Efficiency Index gives a deep dive into media supply rankings, masking 13.5 billion non-organic installs throughout 35,000 apps, and 6.9 billion remarketing conversions from 3,800 apps. With insights spanning 22 classes in 11 areas, associates can leverage this information to determine top-performing channels, optimize their campaigns, and maximize their return on funding.