Maggie Sellers’ aim is to create content material that conjures up folks to go after their enterprise targets and construct dream lives—not in contrast to the best way she constructed her personal.

Maggie is an angel investor, content material creator, and founding father of Sizzling Sensible Wealthy Media and HSR Ventures. Her specialty is working with shopper manufacturers and expertise corporations, and she or he’s invested in manufacturers like De Soi, Deux, Alara, and Nyx Lab.

Day-after-day, Maggie shares posts resembling suggestions for getting began in angel investing, model advertising case research, and day-in-the-life movies along with her greater than 100,000 TikTok followers.

Forward, Maggie gives her recommendation for taking your corporation to the following stage in 2024.

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6 skilled suggestions for constructing your model

Able to take your model to the following stage? Maggie has helped many manufacturers stage up. Right here’s her secret method.

1. Dream huge

As an investor, Maggie says she’s at all times on the lookout for a founder’s mission or function. “I’m attempting to nail down why this founder is sacrificing the whole lot, sacrificing a paycheck to construct this,” Maggie says.

Getting clear in your “why” will help information you in lots of facets of your personal enterprise. Not solely will it aid you promote your thought to traders, however it may possibly aid you prioritize your targets, focus your content material creation efforts, and slender in in your audience.

2. Create content material round a life-style

Whether or not you’re constructing a product or a private model, you’re most likely not doing sufficient content material. Maggie says small companies and new content material creators have a chance to chop by means of the noise with natural advertising, however it’s a must to be intentional about what you’re promoting. “Don’t promote me your options and features,” Maggie says. “Promote me the approach to life. Promote me the ecosystem.” 

3. Price range 10% to spend money on your self

Maggie encourages her viewers, particularly ladies who comply with her, to become involved with angel investing to construct wealth, be taught extra about enterprise, and develop their community. She even got here up with a brand new variation of the 50-30-20 funds to emphasise the significance of investing in your self. Maggie’s 50-20-20-10 funds units apart 50% for wants like hire and groceries, 20% for needs, 20% for financial savings, and 10% for targets.

These targets don’t have to incorporate angel investing. It may imply setting apart 10% of your revenue to place towards your facet hustle, take courses, or get a membership that can aid you construct your community.

4. Play the numbers sport

In case your aim this yr is to get higher at networking, be ready to chilly electronic mail and chilly name. You’ll most likely get quite a lot of rejections, however Maggie says to not take it personally. Her recommendation is to set targets for the dialog and, extra importantly, know the worth you’ll be able to present in return for that particular person’s time and data. That is the place analysis concerning the particular person and their firm can turn out to be useful.

5. Develop your management fashion

It doesn’t matter what stage of enterprise you’re in, management expertise are essential.  When Maggie evaluates a startup, she seems to be for a pacesetter who’s open to suggestions. It’s a stability of having the ability to obtain and act on suggestions and having a clear imaginative and prescient, so that you received’t simply be swayed by too many opinions.

“Attempting to emulate traits of profitable leaders goes to place you better off if you’re attempting to domesticate an actual management perspective as a founder,” Maggie says. She recommends studying books about nice leaders from historical past.

6. Get snug with being controversial

In an age when it’s arduous to face out, problem your self to cease being like everybody else. “It’s important to be OK with ruffling feathers, it’s a must to be OK getting hate feedback, it’s a must to be OK being misunderstood,” says Maggie.

Maggie’s movies about being a “scorching, good, wealthy lady” are polarizing on function, as a result of it will get her model talked about. And the viewers that resonates with “scorching, good, wealthy” is aware of Maggie’s mission goes far past the label.

To be taught extra about Maggie’s background in startups and listen to her recommendation for founders, hearken to the full interview on Shopify Masters.