Alongside the best way, of us have talked about “niching down” as a approach to assist a mission discover focus.

However that’s backward.

Once we establish and embrace the smallest viable viewers, we’re shifting up. Up the standard hierarchy. Up in duty. Up within the probability that we’ll make an influence.

To area of interest up, establish the smallest group of individuals that may be sufficient to maintain the mission. That group, the group you get to decide on, what have they got in widespread? What do they need? What would they miss if it disappeared…

This places us on the hook, as a result of in the event that they don’t prefer it, the work must be improved.

And it provides us the inspiration to kindly suggest alternate options to individuals who aren’t in our group. As an alternative of hustling for extra, we’re focusing for higher.

[PS today is one of the calendar’s great universal holidays. Hugs to all groundhogs, of any species.]

February 2, 2024