Reddit is a rising supply of leads and insights for seemingly any enterprise. Reddit posts rank organically for a lot of Google queries and seem regularly within the “Discussions and boards” search end result part.

The posts — all user-generated — reveal model consciousness, sentiment, and rather more.

Listed below are 4 AI instruments to look, analyze, and summarize content material on Reddit.

1. GummySearch

GummySearch analyzes Reddit to:

• Find and join with prospects,
• Search with superior filters,
• Monitor key phrases associated to a enterprise,
• Summarize and extract insights from posts.

To begin, search Reddit utilizing a number of key phrases and choose Subreddits to have interaction with. GummySearch will then create a dashboard and assign classes to the energetic discussions, enabling additional discovery.

Filtering by key phrase additionally gives a fast abstract of each thread and a hyperlink.

GummySearch creates dashboards based mostly on the question and assigns classes to the energetic discussions. Click on picture to enlarge.

GummySearch helps monitor Subreddits and have interaction with discussions related to your organization or product. It’s useful for studying prospects’ ache factors, brainstorming content material concepts, and producing gross sales leads.

The free plan is restricted to 50 searches. Paid plans begin at $29 a month and embrace key phrase alerts, content material insights, Subreddit evaluation, and extra.

2. Advertising and marketing Blocks

Advertising and marketing Blocks is an AI-powered content-generation suite that integrates with Reddit. Enter a key phrase, and the device will pull associated dialogue titles from Reddit and add them to an on-platform content material transient. It then generates an AI response to these titles.

Advertising and marketing Blocks pulls associated Reddit discussions based mostly on the inputted key phrase. Click on picture to enlarge.

Advertising and marketing Blocks is useful for addressing prospects’ considerations and recommendations, unavailable by way of conventional key phrase analysis.

Paid plans begin at $47 monthly with a free five-day trial (bank card required).

3. GigaBrain

GigaBrain searches Reddit by key phrase and summarizes the findings utilizing generative AI. Clicking on any listed Subreddit allows further filtering. Additional down is the listing of threads and feedback based mostly on the question, to research and condense.

GigaBrain searches Reddit by key phrase (“What’s Godaddy”) and summarizes the findings utilizing generative AI. Click on picture to enlarge.

GigaBrain reveals discussions on Reddit for a model, merchandise, and rivals. It’s additionally useful for locating the phrases and phrases of customers to incorporate in your individual content material.

GigaBrain is a cloud-based platform with a companion Chrome extension. Each are free.

4. Profiler

Profiler is a free AI-powered Chrome extension to research the exercise of any Reddit consumer, streamlining outreach and viewers analysis.

I ran the device on a consumer profile. Listed below are the outcomes:

• Pursuits: The consumer is occupied with podcasts (particularly “LightsCameraPodcast”), film and tv discussions, sports activities commentary (e.g., “PardonMyTake,” “barstoolsports”), and appears to have a specific concentrate on “KingOfTheHill,” “LOTR_on_Prime,” and native Connecticut matters.

• Career: Indicated being a former trainer in 2018; present career unknown.

• Sentiment evaluation: General combined sentiment, with many detrimental feedback (“hate,” “silly,” “fear,” “unhealthy”) balanced with some optimistic expressions (“thanks,” “nice,” “love,” “superior”). This consumer expresses robust opinions with a humorousness.

• Political leanings: No express political stance noticed, however doesn’t shy from harsh criticism, which can indicate skepticism towards numerous topics.

• Psychological traits: Vital, candid, probably coping with a previous of loneliness or dissatisfaction (e.g., from the heartfelt submit concerning the podcast). Makes use of humor as a coping mechanism. Opinionated.

• Gender: Seemingly a male given the usage of “brother” and different context clues throughout the feedback.

• Faith: No direct data supplied.

• Origin/ethnicity: Seemingly American, particularly from or has lived in Connecticut, as evidenced by repeated references.

• Habits patterns: Engages regularly with entertainment-related content material, is essential of media content material, and sometimes interacts in group discussions with humor and sarcasm.

• Bot or human: Human consumer based mostly on the range and private nature of posts and feedback.

• Different: Engages predominantly in communities related to fashionable tradition and leisure. Appears to understand humor but additionally has moments of great reflection. Previously engaged in a long-distance relationship and confronted private struggles, which he overcame with help from his podcast group.