Final yr, I wrote a submit referred to as “The Anatomy of a Excessive Changing Advertorial on Native,” and it gave the impression to be fairly nicely obtained by the neighborhood. So, I made a decision to do the identical with one other kind of touchdown web page that’s incessantly utilized by associates selling VSLs on native platforms.
![IGP [CPS] WW](data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSI3MjgiIGhlaWdodD0iOTAiIHZpZXdCb3g9IjAgMCA3MjggOTAiPjxyZWN0IHdpZHRoPSIxMDAlIiBoZWlnaHQ9IjEwMCUiIHN0eWxlPSJmaWxsOiNjZmQ0ZGI7ZmlsbC1vcGFjaXR5OiAwLjE7Ii8+PC9zdmc+)
After analyzing 100’s of VSL-style touchdown pages with Anstrex Native, I’ve created what I’m calling “The Anatomy of a Excessive Changing VSL Lander on Native,” as you see beneath:
The principle verticals I discovered most incessantly utilizing these kinds of touchdown pages have been within the well being and finance niches, however it’s possible you’ll discover them being utilized in different verticals as nicely (assuming there’s a VSL supply for it).
Listed below are some notes for every of the principle sections of the web page pictured above:
- Promoting Disclosure – Most native platforms would require that you just disclose your touchdown web page is an commercial. You are able to do this by both saying “Advertorial” or “Commercial” on the high of the web page.
- Headline – That is the one factor some individuals will learn, so take your time writing one thing good that catches the reader’s consideration.
- Important Picture –
