Jake Zaratsian is a content material creator at Jungle Scout, the Amazon vendor platform. He’s additionally a part-time model proprietor on that market, promoting disposable dinnerware plates comprised of palm leaves. Curious, I requested him, “Why palm plates?”

He cited three causes: a product with a minimum of 300 month-to-month gross sales, a promoting value of $20 every, and consumable for repeat patrons. Disposable palm-leaf plates match the necessity.

He and I just lately spoke. We addressed Jungle Scout’s instruments, dos and don’ts for Amazon sellers, and rather more. Your complete audio of our dialog is embedded beneath. The transcript is edited for readability and size.

Eric Bandholz: Give us a fast rundown of who you’re and what you do.

Jake Zaratsian: I’m a content material creator at Jungle Scout, an Amazon vendor platform. I additionally run my very own Amazon model known as Pure Occasions. We promote disposable dinnerware plates comprised of palm leaves. I seek the advice of on the aspect for just a few manufacturers that promote on Amazon.

Bandholz: What’s a superb product to promote on Amazon?

Zaratsian: That’s a superb query as a result of it adjustments so typically. The problem is discovering a product that may enhance what’s at the moment out there. Promoting is dear. Jungle Scout has an extension that reveals what everyone’s promoting and the typical month-to-month quantity. It’s a place to begin for locating product concepts. Begin with 10 concepts, after which analysis the market.

A key issue is standing out on the search outcomes web page to win extra conversions with much less advert spend. Discover a product with a minimum of 300 month-to-month gross sales and excessive revenue margins — 20% minimal. Then make your product higher.

Cobalt, Jungle Scout’s software for enterprise sellers, presents rather more information and a few automation instruments. It’s simply personalized.

Bandholz: Why palm-leaf plates?

Zaratsian: Jungle Scout’s algorithm can challenge income. I needed to seek out merchandise on Amazon that had 300 month-to-month gross sales. That gave me tons of of things within the U.S. alone. The subsequent filter was merchandise promoting for a minimum of $20.

I additionally needed a consumable merchandise that prospects would purchase repeatedly. I used a Jungle Scout key phrase filter for “disposable” within the product title.

The consequence was a listing of merchandise with 300 month-to-month gross sales at $20 or extra apiece and had been disposable.

Bandholz: What’s your recommendation for retailers contemplating Amazon?

Zaratsian: Take into consideration how a lot stock you ship to Amazon and the potential gross sales quantity. Amazon has hefty long-term storage charges that appear to extend regularly. Additionally they penalize you for not having sufficient stock. Give attention to avoiding these long-term storage charges and having stock sitting in Amazon, particularly throughout This fall.

Content material is so highly effective. Many Amazon sellers are beginning to make the most of Encourage. It’s Amazon’s model of TikTok, besides for people searching for merchandise to purchase. Each photograph and video has a product hyperlink. That, to me, is an untapped alternative. Encourage is a low-friction approach of getting your product in entrance of shoppers.

Constructing a presence on Amazon is like actual property with out shopping for the property. Granted, it takes loads of work — product listings and model constructing. However you’re creating an asset with worth.

Bandholz: The place can individuals observe you?

Zaratsian: Go to JungleScout.com. I’m on LinkedIn and Instagram.