On this contributed article, Maxime Vermeir, Senior Director of AI Technique at ABBYY, discusses the time period “AI Washing” which has emerged as a modern-day mirage, beguiling companies into pouring sources into AI options that, sadly, fall in need of fixing real-world issues. The market is rife with lofty declarations of “innovation” and “Generative AI” utilization, but they seldom supply a lucid narrative on tangible enterprise outcomes.



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