HomeAIEnhance your content material modifying with Contentful and Amazon Bedrock

Enhance your content material modifying with Contentful and Amazon Bedrock

This submit is co-written with Matt Middleton from Contentful.

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As we speak, collectively with Contentful, we’re saying the launch of the AI Content material Generator powered by Amazon Bedrock.

The AI Content material Generator powered by Amazon Bedrock is an app obtainable on the Contentful Market that enables customers to create, rewrite, summarize, and translate content material utilizing cutting-edge generative synthetic intelligence (AI) fashions obtainable and accessible by means of Amazon Bedrock in a easy and safe method. This app helps content material producers cut back their lead time to publishing content material whereas enhancing the standard and consistency of the content material produced.

Contentful is an clever composable content material platform that enables the creation and administration of content material to construct digital experiences. Contentful is an AWS buyer and accomplice.

Amazon Bedrock is a completely managed service that gives fast entry to a selection of industry-leading giant language fashions and different basis fashions from AI21 Labs, Anthropic, Cohere, Meta, Stability AI, and Amazon, together with a broad set of capabilities to construct generative AI purposes, simplifying improvement whereas supporting privateness and safety.

With this newly launched app, Contentful clients can reap the benefits of the vary of fashions supplied by Amazon Bedrock instantly from inside Contentful. They’ll choose the mannequin that most accurately fits their desired language type, creativity, pace, and funds.

Use case

Contentful clients use the platform to scale content material throughout international experiences, manufacturers, and channels. A frequent process a content material editor might have is to rewrite present content material to make it match for one more channel, for instance to make it match a smaller display screen by shortening it. It is a process that the AI Content material Generator powered by Amazon Bedrock can now do routinely:

  1. First, open an present content material entry. The app is on the market within the sidebar.
  2. Whenever you select Rewrite, a dialog asks you to decide on the fields for enter and output, on this case Physique and Physique Quick, respectively.
  3. You possibly can describe the modifications that needs to be carried out to the present content material; on this case, we select the pre-provided possibility Shorter.
  4. Select Generate to invoke Amazon Bedrock to carry out the specified modification.
    Content rewrite modal
  5. Lastly, you possibly can modify the generated textual content after which select Apply to use the textual content to the desired output area.Generated text

Getting began

To get began, you must join Contentful, which is free. Subsequent, set up the AI Content material Generator powered by Amazon Bedrock app by visiting the Contentful Market and selecting Set up now.

The set up dialog asks you for an AWS Area the place you wish to use Amazon Bedrock, in addition to an AWS entry key ID and secret entry key for authentication. That will help you meet your group’s safety guidelines, we’ve revealed an AWS CloudFormation template that creates an AWS Id and Entry Administration (IAM) person with the minimal privileges you want for this app.

Utilizing generative AI at scale can turn out to be costly. To assist stop surprises in your AWS invoice, we’ve revealed one other CloudFormation template that deploys a budgeting utility into your AWS account. You’re capable of outline a delicate restrict, which invokes an electronic mail notification, and a tough restrict, which disables entry to Amazon Bedrock solely for the IAM person you created.

Throughout app set up, you’re capable of present company-specific info reminiscent of branding pointers, which is able to all the time be utilized when interacting with the app. On the finish of the set up dialog, be sure to assign the app to all content material sorts the place you could want it. This may allow the app within the sidebar of your content material modifying expertise.


With the AI Content material Generator powered by Amazon Bedrock, content material groups can unlock highly effective instruments to avoid wasting time, cut back suggestions loops, and improve creativity. Contentful clients can use generative AI to generate content material on demand, rework content material to shift voice and tone, translate and localize content material for international markets, and even ensure that content material stays on model. Generative AI additionally performs a essential function in eliminating the “clean web page” downside, the place a digital staff spends extra time determining the place to start out than truly creating nice content material.

Bringing Amazon Bedrock to Contentful signifies that digital groups can now use a spread of main giant language fashions to unlock their creativity, create extra effectively, and attain their clients in probably the most impactful approach.

Concerning the Authors

Ulrich Hinze is a Options Architect at AWS. He companions with software program firms to architect and implement cloud-based options on AWS. Earlier than becoming a member of AWS, he labored for AWS clients and companions in software program engineering, consulting, and structure roles for 8+ years.

Aris Tsakpinis is a Specialist Options Architect for AI & Machine Studying with a particular give attention to pure language processing (NLP), giant language fashions (LLMs), and generative AI. In his free time he’s pursuing a PhD in ML Engineering at College of Regensburg, focussing on utilized NLP within the science area.

Matt Middleton is the Senior Product Companion Ecosystem Supervisor at Contentful. He runs the technique and operations of Contentful’s Expertise Companion Program. Matt’s background contains eCommerce, enterprise search, personalization, and advertising automation.

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