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The State Of Generative AI In The Office

Generative AI is right here to remain, and staff are utilizing the brand new tech massive time.

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Professionals throughout gross sales, advertising, finance, product, engineering, and knowledge expertise are all exploring new methods to combine it into their workflow. 

To get a greater understanding of generative AI within the office, we surveyed professionals. We needed to find out about their opinions, utilization, group coverage, and the advantages and challenges of generative AI instruments at work. Right here’s what we discovered. 

Let’s research the numbers extra intently.

Information and use of generative AI is already widespread

Practically a 12 months after generative AI instruments turned the trend, staff are getting ready to include them. Many are already utilizing them for work-related duties. Right here’s the proof displaying that gen AI expertise is changing into ubiquitous within the fashionable office.

  • 9 out of 10 employees say they’ve a nice understanding of generative AI instruments, which suggests a rising information base and luxury degree with generative AI expertise within the skilled world. 

  • A overwhelming majority of pros (75%)  already use generative AI instruments for work-related duties.

usage of generative ai

Right here, we make clear the frequency of generative AI instrument utilization. 

  • 21% of respondents make the most of generative AI instruments each day. A 3rd of these use them a number of instances every week.
  • One other 20% make use of generative AI instruments a number of instances a month.  
  • 29% have reported by no means utilizing the instruments, and it contains individuals who haven’t built-in generative AI instruments with their work.

frequency of generative ai tools

The survey outcomes additionally counsel there’s not a lot prevailing anxiousness or worry of dropping jobs to AI amongst employees. Some professionals even view AI as a catalyst for creating new roles or remodeling present ones. 

  • 61% of respondents expressed confidence that developments in AI wouldn’t considerably have an effect on their jobs. 
  • About 29% of employees who do fear about AI developments affecting their jobs additionally imagine that it’ll create new job alternatives. 
  • Solely 10% fear about AI affecting their job.

not perceiving AI as threat

Generative AI instruments have just lately turn into accessible to the general public, however customers are quickly integrating them into different software program. 

The frequent utilization underlines the constant relevance of generative AI instruments in day by day work routines. Organizations ought to acknowledge the worth staff are putting on AI and encourage them to experiment with generative AI instruments. 

Every division might be tasked with discovering probably the most purposeful use case for optimum worth out of the expertise. By strategically integrating these instruments into numerous departments and processes, you enhance effectivity, foster innovation, and improve productiveness.

As well as, management would do effectively to stay attentive to the feelings of these staff who’re fearful about AI and job safety. Proactively tackle their issues by means of coaching, upskilling, and clear communication about how your organization plans to make use of generative AI instruments. It will construct a extra resilient and adaptive workforce.

ChatGPT and Bard lead the pack

No surprises right here. Taking the highest spots for probably the most used generative AI methods are ChatGPT, the conversational AI chatbot by OpenAI, and Bard, from Google. Our knowledge exhibits professionals most favor open-source, free-to-use AI software program. 

  • Practically 98% of pros throughout all departments report utilizing ChatGPT for work-related duties. 
  • At 35%, Bard is a distant second place. 
  • 27% of respondents pay for ChatGPT Plus, the paid model of OpenAI’s ChatGPT instrument. It makes use of the GPT-4 mannequin, suggesting some professionals are keen to put money into superior options and capabilities.
  • Surprisingly, Dall-E is the one text-to-image generator within the high 5 generative AI instruments. It’s utilized by 23% of pros.
  • Different gen AI instruments professionals use embody Jasper (8%), OpenAI Codex (7%), Synthesia (5%), and Writesonic (5%). 
  • 80% of the professionals who use OpenAI Codex come from engineering and knowledge expertise departments. 
  • 2% of respondents say they use in-house software program offered by their firm.

top generative ai tools

ChatGPT follows a series of thought (COT) method in immediate engineering, which helps generate textual content, artwork, photos, video, audio, and different deliverables to combine in your corporation workflows.

G2 Take

The dominance of ChatGPT suggests it has gained widespread belief amongst professionals for a various vary of purposes. Take this into consideration and create ChatGPT-specific pointers to your staff to make use of after they’re designing prompts or importing knowledge into the AI chatbot. It will guarantee they’re making use of the instrument in a manner that matches your group’s acceptable use coverage.

Content material and coding are probably the most used Gen AI purposes 

How are staff utilizing producing AI instruments for work duties? Properly, it appears to be like like plenty of textual content and codes. Matthew Miller, Principal Analyst at G2 centered on AI, shouldn’t be shocked. He famous that that is according to the findings from our inaugural State of Software program report, which exhibits that the fastest-growing AI class on G2 was artificial media.

  • 87% of respondents use generative AI instruments for textual content creation. This contains writing articles, studies, emails, product descriptions, and chatbot scripts. This utility of gen AI shouldn’t be restricted to any specific group of staff.
  • 40% of pros use generative AI instruments for code creation, the method of writing code snippets, and automating programming duties. Of this, 72% of customers come from data expertise, engineering, and operations departments. 
  • 29% of respondents use gen AI instruments to create graphic designs, art work, logos, and prototypes. A few quarter of these customers come from advertising and design fields. 
  • Video and music technology finds the least use amongst professionals, with lower than 5% of pros mentioning it.

generative ai applications

These days, staff rule in favor of utilizing AI for analysis and growth to avoid wasting their power and optimize workforce bandwidth. 

G2 Take

Pay attention to these tendencies and contemplate how the use circumstances might be built-in into your group’s workflows, significantly in areas corresponding to content material creation and software program growth. It’s additionally vital to supply pointers for AI content material technology and code creation that adhere to your organization’s insurance policies and procedures.

Staff expertise improved productiveness, effectivity, and high quality of labor

The overwhelming majority of staff who use generative AI instruments at work report important advantages. Duties like doc administration, content material creation, sorting of lists, technique growth, and buyer communication have been automated, which decreased guide intervention and elevated high quality and general workforce effectivity.

  • A considerable 70.4% of respondents cite time saved as a distinguished benefit of using generative AI instruments of their work. 
  • For over half of the members (51.5%), these instruments have translated into heightened productiveness, whereas 49% acknowledge the optimistic impression on the standard of their work.

generative ai benefits

  • 23% of respondents word value financial savings related to generative AI instruments at work. 

cost savings from generative ai

  • A mere 2% categorical they don’t discern any advantages from generative AI instruments. 

G2 Take

These findings counsel that generative AI instruments have the potential to make a big impression on the office. By automating duties, producing artistic content material, and fixing issues, generative AI instruments can release staff’ time to give attention to extra strategic work. 


Take textual content technology, for instance. Whether or not it is composing emails, writing studies, or making product descriptions, generative AI’s capability to create content material at scale saves time and reduces guide effort. And the advantages are more likely to enhance because the expertise continues to develop. 


So, it’s vital to discover the instruments early to benefit from the benefits. Survey the main customers inside your group to search out out what they’ve skilled. Use the data to assemble a compelling and sensible use case for generative AI.

Staff seem to know the dangers of utilizing generative AI instruments

Throughout the workforce, there’s a good quantity of consciousness concerning the potential dangers related to the adoption of generative AI instruments.

  • Solely 6% contemplate the output generated by a generative AI instrument to be utterly correct or dependable. 
  • 75% of employees contemplate the AI-generated output principally or reasonably correct and dependable, indicating a cautious but optimistic sentiment relating to the expertise’s capabilities. 
  • 18.3% contemplate the AI-generated output to be barely or under no circumstances correct and dependable, which raises questions concerning the expertise’s general dependability.
  • These issues are additional substantiated by the truth that 48% of staff report having encountered factual errors within the AI-generated output.
  • 48% fear about the authorized implications of utilizing AI instruments.
  • 43% categorical unease about safety and knowledge privateness points associated to those instruments, whereas 35% harbor worries about potential bias within the AI fashions they use, together with moral issues related to such bias
  • 29% of staff really feel that they lack ample coaching or understanding to successfully harness the capabilities of AI instruments successfully, underlining the necessity for additional training and consciousness.

G2 Take

In contrast to customers who use AI for private functions, companies should navigate a complicated regulatory panorama and contemplate the potential authorized, monetary, and moral implications of generated content material.


Whereas a considerable portion of staff are conscious of the potential for hurt, organizations ought to take steps to mitigate the dangers related to utilizing generative AI instruments. This contains offering staff with coaching on learn how to use these instruments safely and successfully, creating insurance policies and procedures for using generative AI instruments, and implementing measures to defend knowledge privateness and safety

Organizations are nonetheless within the exploring levels 

Whereas generative AI instruments are gaining traction, organizations are utilizing them at their very own discretion. Check out the present state of implementation and insurance policies inside corporations.

On one facet, a majority of organizations have both began implementing or actively exploring the potential of incorporating generative AI instruments into their tech stack and workflows. 

  • 27% of information employees word that their firm is actively implementing generative AI instruments into their workflow.
  • One other 37% say they’re at present finding out the potential of generative AI instruments for his or her group.
  • A notable 36% say their group has not but ventured into the realm of incorporating generative AI instruments.

An enormous bummer right here is {that a} substantial portion of corporations seem ill-prepared for the widespread use of generative AI.

  • 53% word their group doesn’t have a proper coverage governing staff’ use of gen AI applied sciences. 
  • One other 13% say their firm continues to be deliberating their AI coverage for work. 
  • Only a third (31.3%) of respondents say their firm has a proper coverage that permits them to make use of AI instruments for work. 

With a scarcity of clear pointers or restrictions on gen AI from the corporate, staff are utilizing them with out searching for approval. 

  • 19% of respondents utilizing gen AI instruments report that their organizations are unaware of this utilization, resulting in shadow IT, and 1 out of two staff who say so word that their firm doesn’t have a proper coverage on gen AI use by staff. 

G2 Take

It’s inconceivable to maintain monitor of a rising listing of AI instruments. G2 alone tracked  643 new merchandise in our AI classes between Sept. 1, 2023, and Sept. 1, 2024. And given how straightforward it’s to entry these instruments, their utilization will likely be tough for corporations to quell.


The absence of organizational coverage and approval leads to shadow IT and creates pointless compliance and safety dangers. So, one of the best ways to your firm to mitigate these dangers is to proactively be conscious of the instruments used inside the group and the way staff use them.


Your data safety (InfoSec) and privateness workforce must take inventory of the scenario and present pointers round generative Al instruments and ChatGPT for particular person utilization to boost staff’ work productiveness and processes. It will make your corporation an enabler of latest expertise whereas addressing safety issues, too. 

Analysis Methodology

In September 2023, G2 carried out a pulse survey of pros who left critiques on G2.com in software program classes related to generative AI, together with however not restricted to artificial media, generative AI software program, and AI software program. The information above displays responses from 170 professionals throughout gross sales, advertising, finance, accounting, operations, product, engineering, human useful resource, and IT, representing corporations of varied sizes and sectors.

Take a look at the generative AI tendencies in 2024 to see what’s subsequent for the worldwide AI evolution and the way organizations will deploy them on a grander scale.

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