HomeAffiliate MarketingWhat Are They; When to Use Them (2024)

What Are They; When to Use Them (2024)


If you happen to’re confused between 301 vs 302 redirects and in search of a easy tutorial, you’re in the fitting place.

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A 301 redirect is a PERMANENT redirect, which means the web page has completely moved to a brand new location. It passes FULL hyperlink juice or rating energy.

A 302 redirect is a TEMPORARY redirect, which suggests the web page is briefly unavailable. It does NOT go the hyperlink juice.

Need a less complicated clarification with a real-world instance? 

Think about you’ve moved to a brand new home:

  • 301 redirect: That is like leaving a everlasting signal at your outdated home saying, “Moved to [new address].” Everybody is aware of you’ll all the time be on the new home.
  • 302 redirect: That is like leaving a short lived observe saying, “Away on trip, again in [number of days].” Everybody is aware of you’ll be again on the outdated home quickly.

Right here’s a fast abstract:

301 vs 302 explanation

On this information, you’ll be taught when and tips on how to appropriately use 301 and 301 redirects.

Are you prepared? Let’s leap into the small print.


301 vs 302 Redirects for search engine optimisation: A Newbie’s Information

301 vs 302 redirects 301 vs 302 redirects

301 Redirect: When to Use & How?

Objective: Use this when the unique URL is completely unavailable so you may switch the hyperlink juice of the outdated web page to the brand new web page.

When do I exploit a 301 redirect?

  • When a web page has completely moved to a brand new location.
  • If you delete a web page however need to preserve its search engine optimisation worth.
  • If you need to merge a number of URLs into one (particularly within the case of key phrase cannibalization).
  • If you need to enhance your web site’s search engine optimisation.
  • If you change the area title of your web site.

Advantages of 301 Redirects:

  • Individuals and search engines like google and yahoo are routinely directed to the brand new location in your web site.
  • Passes full “hyperlink juice” (rating energy) to the brand new web page, serving to it rank higher in search outcomes.
  • Prevents a drop in visitors by directing customers to the brand new location, avoiding “404 Not Discovered” errors and damaged hyperlinks.
  • It offers a greater person expertise, as customers land on the related web page as an alternative of the damaged web page.

Tips on how to do a 301 redirect?

Though there are a number of methods to do a 301 redirect (similar to modifying the .htaccess file), utilizing a plugin or software is the simplest option to implement 301 redirects.

Listed below are a number of the standard plugins you need to use;

Redirection: That is the most well-liked plugin utilized by over 2 million customers for over 10 years. 

If you wish to create and handle redirects shortly and simply with no need Apache or Nginx information – set up this plugin.

As soon as you put in the plugin, go to the plugin settings, and you’ll add a brand new redirection by getting into your supply URL and goal URL. 

Right here’s what it seems like;

301 vs 302 Redirects: What Are They & When to Use Them for Better SEO?301 vs 302 Redirects: What Are They & When to Use Them for Better SEO?

Rank Math: Rank Math is one other standard choice for creating redirects. If you happen to’re in search of an search engine optimisation plugin that helps you do a number of issues, together with redirects, optimization, sitemaps, and many others – set up this plugin.

Right here’s the official video from Rank Math on establishing 301 or 302 redirects.

You can even learn our Rank Math search engine optimisation Plugin assessment to search out extra particulars about this plugin.

Listed below are a number of the posts we redirected (301 redirects) utilizing the Rank Math plugin;

301 redirects rank math301 redirects rank math

Observe: After implementing your redirect, don’t neglect to check it! Merely go to the outdated URL in your browser. You’re prepared if it seamlessly takes you to a brand new vacation spot. However in case you encounter an issue, revisit your redirect setup and guarantee every thing’s pointing in the fitting course.

302 Redirect: When to Use & How?

Objective: Use this when the unique URL is briefly unavailable.

When do I exploit a 302 redirect?

  • When a web page is briefly unavailable and also you need folks to go to a different web page.
  • If you’re working A/B testing and need to redirect customers to totally different variations of a web page.
  • If you’re migrating your web site to a brand new area.
  • When a web page is briefly unavailable as a result of upkeep.

Advantages of 302 Redirects:

  • Individuals are briefly redirected to the brand new web page in your web site.
  • Doesn’t have an effect on the rating of the unique web page.
  • You’ll be able to simply change the vacation spot of a 302 redirect with out affecting the unique web page.
  • Prevents “404 Not Discovered” errors.
  • You’ll be able to redirect your web site customers to seasonal content material (similar to Black Friday posts, time-based occasion pages, and many others) with out creating everlasting hyperlinks.
  • It may be utilized in conditions the place a 301 redirect is just not perfect.

Tips on how to do a 302 redirect?

The method of implementing a 302 redirect is identical (as 301).

If you happen to’re snug with the code, utilizing the .htaccess file gives probably the most management.

If not, you may set up the next plugins to do 302 redirects;

  • Rank Math
  • Redirection
  • 301 Redirects 

All these plugins make it easier to create 301, 302, and 307 redirects. Whether or not you need to create everlasting or momentary redirects, these plugins are useful (and free).

In case you’re utilizing Cloudflare, right here’s a fast option to do 302 or 301 redirects;

Enter the URL sample you need to 301 (or 302 redirect). Click on the dropdown and select URL Forwarding.

Then, choose your Standing Code from the drop-down. Enter the vacation spot and reserve it.

Right here’s what it seems like on Cloudflare;

302 redirect cloudflare302 redirect cloudflare

How can I check my redirects?

So, how will you confirm if the redirection was achieved correctly or not?

You’ll be able to straight go to the outdated URL in your browser and see if it redirects to the brand new URL.

Or you can even use free on-line instruments like Redirect-Checker.org to confirm 301 and 302 redirects.

For instance, we redirected one in all our posts utilizing Redirect-Checker.org (which is a free software).

Take a look;

redirect toolredirect tool

As you may see above, the redirect is correctly set and every thing is okay.

Equally, everytime you do a 301 or 302 redirect, be sure that to confirm utilizing the above software whether or not the redirect is working effective.

Finest Practices: 301 and 302 Redirects

Listed below are some finest practices for utilizing 301 and 302 redirects.

  • Use descriptive URLs on your redirected pages. Embrace related key phrases within the URLs.
  • Monitor your redirects frequently for damaged hyperlinks. You should utilize instruments like Damaged Hyperlink Checker, Xenu’s Hyperlink Sleuth, and many others., to examine for damaged hyperlinks in your web site.
  • Use a 301 redirect for any everlasting web page adjustments. If you wish to keep away from duplicate content material points or key phrase cannibalization points, use 301 redirects, as you may redirect a number of URLs to a single most well-liked model.
  • Use a 302 redirect for momentary web site (or web page) adjustments similar to upkeep downtime, A/B testing, web site staging, vacation promotions similar to Black Friday posts or each time a web page is briefly unavailable.
  • Select the right redirect kind (301 or 302) based mostly on whether or not the transfer is everlasting or momentary.
  • Be sure you replace any inside hyperlinks that time to the outdated location of the web page.
  • Decrease redirect chains (e.g., redirecting A to B, then B to C) to forestall any Google penalties or technical points. Additionally, lengthy chains of redirects can decelerate web page load instances and confuse search engines like google and yahoo. So, implement a direct redirect from the outdated URL to the brand new one (each time doable).
  • Use redirect plugins or instruments (similar to 301 redirects) to handle all of the redirects in a single place.
  • It’s all the time higher to maintain observe of ALL your 301 and 302 redirects for future reference and upkeep.

FAQs | 301 and 302 Redirects

Listed below are some regularly requested questions round 301 and 302 redirects in search engine optimisation.

What’s the principal distinction between a 301 and 302 redirect?

Use a 301 redirect whenever you completely transfer a web page in your web site. Use a 302 redirect whenever you briefly need folks to go to a different web page.

Ought to HTTP to HTTPS redirect be 301 or 302?

If you happen to’ve moved pages from HTTP to a secured model of HTTPS, it is best to use 301 redirects, as they completely transfer your pages.

How lengthy can I exploit a 302 redirect?

It may be a few days to weeks, as 302 redirect is momentary. 

What are 301 and 302 redirects?

Each are HTTP standing codes that point out a URL has moved. 301 means everlasting; 302 means momentary.

Will a 302 redirect damage my search engine optimisation?

No, a 302 redirect itself received’t damage your web site’s search engine optimisation. Nevertheless, in case you use 302s for everlasting redirects, you received’t go on hyperlink juice (i.e. rating energy) to the brand new web page, which may negatively affect your search engine optimisation.

Can I chain redirects (301 to 302 or vice versa)?

Chaining redirects are NOT beneficial, as they will decelerate web page loading instances. Stick to at least one kind of redirect per URL.

Associated search engine optimisation Sources:


Closing ideas 

You might want to learn to implement redirections inside your web site successfully. Why? Since you’ll be altering your URLs, migrating to new domains, or redirecting customers to momentary touchdown pages for particular campaigns.

As soon as you already know when to appropriately use 301 and 302 redirects, you unlock a greater option to handle your hyperlinks.

So, what are your ideas on 301 vs 302 redirects? Have any questions? Tell us within the feedback. 



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